International Anime Fair in Tokyo was a costume display screens and the first visitors who, until Sunday, will catch up developments that attempt to encourage industry not to lose the momentum that has become a hallmark of Japan.
This year, most animation companies have decided to go for the 3D technology, lagging behind the successful example of "Avatar" and the tug expected to have new televisions with three dimensional effects of the Japanese .
Kazumoto He said Yamashita, a spokesman for Toei Animation, "the industry must find ways to expand after the crisis and the 3D effects are one way to gain audience, although it is a path we will not make production traditional. "
Toei Animation studio responsible for worldwide hits like "Dragon Ball", create their stories in two dimensions, drawn in ink yet, continue to be "blockbusters" in the world, yet they announced new super computer generated 2012.
Although 3D developments dominate the show with stunning staging and lines of people waiting to receive their glasses, some major studios continue to opt for maintaining the essence of Japanese anime, which has survived to computer animation businesses like Disney are now engaged almost exclusively.
Despite the passing years, shows like "Astro Boy" robots "Gundam" or the rogue "Lupin" remain a major complaint against technologies to show anime on your iPhone or mobile phone or the increasingly powerful secondary industry of gaming.
"Mr. (Hideo) Miyazaki is a craftsman and he wants the job is at hand. It is also one of our strengths, I do not think we use the 3D," said Kenzo Efe Ochiai, a spokesman for the legendary Studio Ghibli .
The study of Miyazaki, who won the first Oscar for an anime "Spirited Away", submitted by 17 July his latest film, "Karigurashi Arrietty not" a story of pure anime based on the book " The Borrowers "by Mary Norton Britain.
However, it is expected that the record number of visitors expected this year, about 130 000, whose primary interest is three-dimensional action, as the film" Requiem Garo-Red " one of the first 3D film to be shown this year in Japanese theaters.
In any case, the classics are still a major force in Japan and anime as "One Piece", which celebrates its tenth anniversary, they fill the halls . That film has grossed more than $ 45 million since its release in December.
also has been successful "Summer Wars", which is located between films seen in Japan since late 2009 and just received the award for best animated film of the year.
Toei Animation makers recognize that the industry of animation and manga, worth about 6 billion per year, goes through problems, especially in the Japanese market by the fall in DVD sales and downloads illegal.
to counter Japan's market saturation, the major studios want to increase their presence in foreign markets, where more and more the "otaku", stalwarts of this sample of Japanese pop culture, consumed with relish films series, collectors pieces and surrender to this fantasy world.
Attn: Karazu
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